Obsidian Labs
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Obsidian Labs
Websites · Custom Business Apps · AI Automation

Specializing in Custom Website Makeovers

We rebuild outdated local-business websites into premium, AI-powered growth machines — built before you pay a cent.

Free AI auditLive MakeOver preview$0 risk — own it only if you love it
Start with a free AI audit → see a live MakeOver preview → then own the full 5-day rebuild only if you love it.
A real Hudson Valley web studio — Mahopac · Putnam & Westchester
WebsitesCustom Business AppsAI Automation
Claim free AI website auditSee how it works
Sample dashboard — illustrative of a rebuild with Obsidian Labs.
yourbusiness.com — crafted by Obsidian Labs
Leads / mo
+0%
Calls
+0%
Load time
0s
Ava captured 7 leads overnight — all booked into the calendar before the doors opened.
Free instant audit

How much is your website costing you?

Drop in any URL. We scan the signals behind speed, mobile, SEO, and trust — and show you exactly where you're leaking customers.

An instant snapshot of your site's health. No signup — results in seconds.
Fetching your site…
0
Obsidian Score
Performance & Speed—
Mobile & Accessibility—
SEO & Visibility—
Best Practices & Trust—
Get my full transformation auditSee a transformation
0
Demo builds created
0
Avg rebuild time
5-day
Free review window
$0
Risk to you upfront

Early-stage & NY-based — these reflect our current demo pipeline, not inflated claims.

What we do

Three pillars, one obsession: your growth

Beautiful design is the floor. We build systems that actually bring in customers.

Websites

Fast, premium, mobile-perfect sites that look like a million bucks and convert like it.

  • Custom design — never a template
  • Lightning performance & SEO foundations
  • Lead capture + click-to-call/book

Custom Business Apps

Native-feeling iOS & Android apps and custom tools that put your business in your customer's pocket.

  • iOS & Android, built to ship
  • Custom tools around your workflow
  • Push notifications & offline-ready

AI Automation

AI and automation that capture, qualify, and follow up with leads 24/7 — so you never miss one.

  • AI receptionist & lead capture
  • Automated text/email follow-up
  • Local SEO & review engines

AI Receptionist

Answers 24/7

AI Voice Calls

Natural phone agent

AI CRM Follow-up

Closes the loop

Custom Apps

Built for you

What we build

Crafted for businesses that refuse to blend in

From first impression to closed sale — every surface engineered to convert.

Web Design
Web Design
 Mobile Apps
Mobile Apps
 AI Agents
AI Agents
 Lead Generation
Lead Generation
 E-Commerce
E-Commerce
The transformation

Most businesses lose trust in 0.05 seconds

Your website is either making money or losing it. Drag to see the difference.

WorkServicesPricingBook a call
Premium Web Design
The presence your
business deserves.
Fast, modern and built to convert — a site that earns trust in milliseconds.
Get started →See our work
Leads this week▲ 61%
248
0.9sload
4.9★rating
✉ hello@obsidianlabshq.ioCall Today: (845) 490-6431
HomeAbout UsServicesPhotosContact
Welcome To Our Website!

Your #1 source for plumbing in the tri-county area.

Click Here To Enter »
About Our Company

Bob's Plumbing Co. is a family owned & operated business serving residential and commercial customers for over 25 years. We offer a full range of plumbing services at affordable prices — no job is too big or too small!

We are fully licensed and insured. Please call our office during business hours (Mon–Fri, 9am–5pm) to schedule an appointment, or fill out our contact form and we will get back to you within 2–3 business days.

News & Updates
04/12 — New spring coupons available!
02/03 — We are now on Facebook.
You are visitor number:
001472
🛠 Under Construction
Best viewed in IE 6
at 800×600
Copyright © 2012 Bob's Plumbing Co. · All Rights Reserved · Sitemap · Webmaster
⇆ DRAG
⇆
Before · Typical 2012 site
After · Obsidian Labs
4.8× engagement+61% conversions3.2s → 0.9s load
Before

A dusty brochure

  • ✕ Slow, dated template that ignores mobile
  • ✕ No way to capture or follow up a lead
  • ✕ Goes silent the moment you close
  • ✕ Invisible in local search
After

A 24/7 growth engine

  • ✓ Fast, premium, mobile-perfect design
  • ✓ AI captures every lead and books it
  • ✓ Answers customers around the clock
  • ✓ Built to rank in your market
How it works

From outdated to unforgettable — in 5 days, risk-free

We build first. You decide after. Here's exactly how it goes.

01

1 · Free AI Audit

We study your current site, reviews, and socials — and pinpoint exactly where you're losing customers.

02

2 · MakeOver Preview

We rebuild one or two of your most important sections and send a private preview — so you see the exact upgrade on your real site before you commit.

03

3 · 5-Day Full Rebuild

Love the preview? We build your complete site in about 5 days. Live with it free, then own it for a one-time fee — or walk away and pay nothing.

Who we serve

Built for businesses that live on referrals & reputation

Premium presence matters most when your next customer judges you before they ever call.

Restaurants & Hospitality
Mortgage & Real Estate
Law Firms
Med Spas & Wellness
Contractors & Home Services
Auto & Dealerships
Professional Services
Retail & E-Commerce
The people behind it

Meet the team

A tight, senior crew — design, engineering, and growth under one roof.

Robert A. Castro

Chief Executive Officer
Sets the vision and leads the studio — every build held to one standard.
robert@obsidianlabshq.io

Santa Portino

Vice President
Runs operations and delivery — so every project ships on time, done right.
santa@obsidianlabshq.io

Jaiden Robert

Sales & Marketing
Drives growth and client relationships from first hello to lasting partner.
jaiden@obsidianlabshq.io
See it for yourself

Meet Ava — the AI we build in

Watch her introduce herself — then chat with her live. The kind of always-on assistant we put to work on your site.

▶ 10s intro
Ava

Ava · Obsidian Labs

● online — replies in seconds

Hi! I'm Ava — I can answer questions, capture leads, and book calls 24/7, exactly like the assistant we'd build into your site. What would you like to know?
Investment

Simple, honest pricing

No hidden fees, no "request a quote" runaround. Here's exactly what it costs.

You own it — foreverNo contracts5-day buildPay only if you love itNY-based
Starter
Essential premium presence
$1,495
  • Single or few-page premium site
  • Mobile-perfect & lightning fast
  • Core lead capture + click-to-call/book
  • Local SEO foundations
  • You own it — one time
Start with Starter
Most popular
Professional
You own it — one time
$2,500
  • Premium, fast, mobile-perfect rebuild
  • Your brand, photos & reviews up front
  • Lead capture + click-to-call/book
  • Local SEO foundations + analytics
  • 5-day free rebuild — pay only if you love it. You own it. No contracts, no hidden fees.
Claim your free audit
Business Growth
Scale with automation
$4,500+
  • Multi-page, fully custom build
  • AI automation baked in
  • Custom features & integrations
  • Priority design & build
  • You own it — one time
Scale my business
Hosting & care

Keep it live — your way

Self-host
Free

You own the files — host them anywhere.

  • Full ownership, no lock-in
  • Deploy on your own hosting
  • No monthly fee
Basic
~$50/yr

We keep it online — no servicing.

  • Reliable hosting handled for you
  • SSL & uptime
  • No edits or maintenance included
Managed
$199/mo

Fully handled — set it and forget it.

  • Hosting, maintenance & updates
  • Backups & security
  • Ongoing edits & support
  • Up to 2 hours of servicing/month — content updates, small tweaks & swaps
  • Optional AI & SEO add-ons
Mobile / Web App
Custom build for your business
Let's talk
  • Bespoke iOS + Android app
  • Built around your exact workflow
  • AI + automation baked in
  • Custom quote — tell us your idea
Inquire for pricing
Claim your free AI website audit
What owners say

Trusted by local businesses like yours

Real relationships, real results — here's what working with us feels like.

★★★★★

"They sent me a finished website before I paid a dime. I tested it for a week, loved it, and now it books jobs while I'm on the truck."

Mike R.Plumbing · Mahopac, NY
★★★★★

"Our old site looked like 2010. The new one captures leads and answers customers 24/7. Best money we've spent on the business."

Dana & LouFamily deli · Carmel, NY
★★★★★

"No risk, no pressure — they just built it and let the work speak. The AI assistant alone paid for the whole thing."

Sofia M.Med-spa · Yorktown, NY

Sample testimonials shown for layout — we'll swap in real client reviews as they come in.

Questions

Everything you're wondering

Straight answers — no fine print, no runaround.

Do I really own the site?+
Yes — 100%. Once you pay the one-time fee, the site and all its files are yours to keep, move, or host anywhere. No lock-in, no strings.
What if I don't like it?+
Then you pay nothing. We build your new site first and give you 5 days to live with it. Love it and it's yours; walk away and you owe zero — and you keep the free audit.
How long does it take?+
About 5 business days for a website rebuild. Larger multi-page sites, apps, and custom automation are scoped up front so you always know the timeline.
What's included in the price?+
Design, build, mobile optimization, lead capture, click-to-call/book, and local SEO foundations — and full ownership of the finished site. No hidden fees, no surprise add-ons.
Do I have to use your hosting?+
Never. You can self-host the files for free, run basic hosting for about $50/yr, or let us fully manage it at $199/mo. Your site, your call.
Can you handle AI automation and apps too?+
Absolutely. We build AI receptionists, voice agents, and CRM follow-up that work 24/7, plus custom iOS/Android and web apps built around your exact workflow.
Do you work with my industry?+
Almost certainly. We work with restaurants, real estate & mortgage, law firms, med spas, contractors & home services, auto, retail, and professional services — anywhere reputation drives the next customer.
How do we get started?+
Run the free AI website audit or book a quick call. We'll build a preview of your new site, you try it free for 5 days, and you decide after. Simple as that.
Your move

Ready to look expensive?

We'll rebuild your site in 5 days and let you try it free. Love it? It's $1,495 to own. Don't? You owe nothing.

Claim your free AI website auditSee how it works
Get in touch

Let's build something that pays for itself

Serving New York City & the Hudson Valley — reach us anytime, we reply fast.

New York, NY

Manhattan

By appointment

Mahopac, NY

Hudson Valley HQ

Satellite studio

Contact & support

We reply fast

hello@obsidianlabshq.io

(845) 490-6431

Claim your free AI website audit
Ava · Obsidian Labs● online — replies in seconds
Hi! I'm Ava 👋 I answer questions, capture leads, and book calls 24/7 — exactly like the assistant we'd build into your site. Want to see what I'd do for yours?
Claim your free audit